Citing eMarketer, there is ongoing penetration of smart devices (including tablet units like Apple’s iPad) and the increasing ubiquity of mobile broadband networks as catalysts behind the anticipated revenue growth, eMarketer adds that an improved user experience and access to cloud-based content also will attract new mobile content consumers in the years ahead
Mobile marketing is becoming increasingly relevant as an advertising channel for businesses, mobile is moving towards being an essential device in everyone’s lives. The Smartphone certainly changes mobile marketing and offer new opportunities to complement SMS. However it can be expected that there will be added degree of complexity to the market. You’re able to reach the consumer at the very moment they are making a purchasing decision. According to Matt McNeil on Microsoft Resource News.
Do all Organizations really understand the benefits of adopting the mobile platform as a marketing platform?
Oliver Chivers, head of business marketing at T-Mobile UK, recently told Fresh Business Thinking that more firms are now aware of the benefits of mobile working from cost and productivity perspectives.
However from a recent Survey from eROI Titled: Marketers place little importance on consumers’ mobile experience, this is not the case. With the headline being “With over 285 million mobile phones in the U.S., and more than 70 million smart phones, you would think that marketers were ensuring their email and online offerings were maximized for such devices. Think again.”
This reveals that the new platform still needs some convincing to marketers.
Here is a link: , which dismisses 3 Myths of the new platform:-
Myth 1: Mobile is only Hype.
Comparatively speaking there are more mobile subscribers.
Myth 2: Mobile is only mainly Youth.
Myth 3: Mobile Marketing is equivalent to SPAM.
Then theres the iPad.
According to Apple, the Ipad is the first truly Ads and Interaction device. And what sets iPad apart from previous marketing channels is its capacity to seamlessly integrate ads into applications and media content. Some much so that Apple announced that they will have there’re own advertising network. Which promises to introduce rich media ads that keep the user within an app.
The iPad marketing initiatives is said to blur the line between entertainment and advertising, with a focus on branded applications that include interactive content like games and video. This new device will for sure leave traditional marketers a little perplexed. I believe that marketer’s creativity, in using the iPad, to engage consumers could be the differential advantage!
The iPad is optimized specifically for entertainment, not utilities. “Marketers can push more interactivity, game play and narrative–that’s the content iPad users are looking for”, sourced from fiercemobilecontent-Ipad-RevolutionizeMarketingMix.
From Smartphone’s to the new iPad the question remains, will society accept these new channels, and will marketers embrace the new platform of marketing, to aid the co-creation co-producer philosophy? Do we have a choice to start off?, Is adaptation expected of all organizations who wants to be an industry leader?, From the numbers and industry trends the answer is Yes!
